Negotiating Your Equity Comp

Coming Spring 2022: Learn how to deftly negotiate 3 types of equity compensation, ahead of accepting any job or consulting gig.

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Next Class In Session: Oct 4-7, 6-8pmET

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Our courses are relied on by employees from:

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The goal of this course.

The goal of this course is to teach you how a 30-min job offer negotiation, with a focus on the equity compensation portion, can change your life financially.

Taught from both an employee and consultant perspective, this course positions you to deftly negotiate, ahead of accepting any work offer or consulting gig,  3 types of equity compensation :

Stock Options
Restricted Stock Units
Employee Share Purchase Plan Participation
 

Featured in The Wall Street Journal

"There’s Another Gender Pay Gap: Stock Options"

"When she sat down to talk to the then-chief financial officer of Lululemon Athletica about a business-development position in 2009, she had already spent four years as a corporate attorney, developing stock-option plans for companies and helping to facilitate mergers and acquisitions alongside investment bankers. So when it came time to negotiate her equity compensation, she knew how to handle the conversation."

"I decided, based on my experience, to use whatever negotiating experience and time with him that I could create to just focus on the equity,” says Ms. Harley, adding that she saw more upside to that than negotiating over her base salary. “That would be the life-changing thing at the end of the day,” she says.

Continue reading on WSJ.com


Want a sneak peek?

Free 1-hour Fundraising Mini Class

Want to learn the 5 things to put you 5 years ahead in your fundraising game? Sign up to get instant access to our FREE On-Demand Mini Course, where we break it down, all in ONE hour.


Course Outline

Fundraising 101 is an 8-hour course, broken down into four 2-hour segments:

session 1

The Basics


Foundational Concepts: Debt vs Equity, Cap Table, Angel vs VC
Deal Sequencing: basic patterns in early series of fundraising
Key Players in the Venture Ecosystem: Family, Friends, Angels, VC’s, Crowdfunding, Lenders
Key Resources: To build relationships, to stay current in your industry, to learn how to find investors and raise

session 2

Preparing For Your Raise


Tapping Alternative Sources of Capital: Grants, Loans, Crowdfunding, Pre-Sale Campaigns
Founder Mindset: What to expect while raising money
Prep Before You Step: Investor Target List, Pitch Deck, 5-Year Forecast, Data Room
Timeline: The Pitch Process

session 3

Seed Stage Fundraising


Terms of the Convertible Note
Terms of the SAFE
Pro Forma Cap Table: Your tool to predict your equity outcome
The 7 Drivers of Your Financial Outcome

Session 4

Series A Stage Fundraising


Terms of the Priced Round (Convertible Preferred Shares)
Economics vs Control in a Priced Round
How Employee Stock Options Plans Work
Managing Investor Relations & The Exit

Frequently asked questions


Class Schedule

Attend LIVE via Zoom or buy the freshest on-demand course

4 Day Classes (2hr Sessions)

Oct 4-7, 2021

6-8pm EDT

Nov 1-4, 2021

6-8pm EDT

Dec 6-10, 2021

6-8pm EDT

Member Stories

 
"Class Rebel undercharges and over delivers. I love the fact we're allowed us to have come back for refreshers. It speaks to how it's designed to ensure we succeed."

JOHN C.

ANGEL INVESTING 101

 
"I valued the comprehensive material paired with real-world examples from the Angels 101 class. Plus, the instructor really provided a safe space to ask any (and I mean ANY) question we had and fostered a great group dynamic."

MARIA T.

ANGEL INVESTING 101

Frequently asked questions

Enroll today in the same course relied on by employees from:

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Want to know how to negotiate equity in exchange for consulting?

Sign up to get our guide & checklist.

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Want a sneak peek?

May 11, 12 pm ET - Free 1-hour  Mini Class: Building Your Million Person Movement

Want to learn the 5 things to put you 5 years ahead in achieving 1m+ monthly reach? Sign up and join us!


Register for Free Now

Inspiring People Towards Action: Setting Your Vision, Mission and Core Values

Audience Targeting For Maximum Social Impact

Content Creation Tactics to drive Maximum Movement Reach

Optimizing Content to Be Easily Found on Social Platforms & Search Engines

Key Engagement Tactics & Why They Matter So Much

Taught by someone who's done it.

Brooke started her career as a corporate M&A attorney, drafting stock option plans for private and public companies. Prior to starting her role at lululemon, she negotiated 20,000 stock options, which she exited at an 800% increase. She also participated in lululemon's Restricted Stock Unit plan and their Employee Share Purchase Plan.  


Course outline

Building Your Million Person Movement is an 8-hour course, broken down into four 2-hour segments:

Session 1

Your Movement's Foundations


Setting Movement Foundations That Anchor Everything

Audience Types That Help You Drive Your Movement

3 Targeting Tactics to Reach the Audience That Drives Your Movement

Building an Ecosystem of Platforms to Maximize Reach

Key Checklists For Ensuring Your Content is Seen: Creative & Technical
Key Metrics That Indicate Your Movement Is Gaining Traction

Session 2

Content Creation & Optimizing To Be Found


5 Strategic Pillars For Content Production 

Creative Checklist: Deep Dive

Why Invest in Both Timely News & Evergreen Pieces

Technical Checklist - Deep Dive on Search-Optimizing Timely News Pieces

Cheap Tools for Content Creation & Publication

Keyword Strategies: A Deep Dive

Key Search Optimization Tactics in Creating Evergreen Pieces

Session 3

Maximizing Your Reach: Organically & Thru Paid Ads


What ‘Monthly Organic Reach’ Is

What Achieving Visibility Gets You: 6 Things

Getting Found Organically: 40 Point Checklist
Getting Found Through Paid Advertising: 3 Impactful Methods
Tools For Understanding Reach

Session 4

Engagement, Followers & Monetizing The Movement


Why Engagement is More Important Than Number of Followers

3 Types of Engagement Social Algorithms Reward by Boosting Visibility

5 Top Engagement Tactics
What Actually Drives Followers: 3 Things

20 Monetization Tactics


How it works

Sign up for a LIVE or ON-DEMAND course for only $99 and reap the sweet benefits:

Lifetime of live

Come back to LIVE class anytime and free-fresh to cement the material

Always on-demand

Unlimited access to the freshest course videos and LIVE archive

Grow your tribe

Meet other independent thinkers who share your vibe

New courses

Be first in line for new class drops

Member Stories

 
"Class Rebel undercharges and over delivers. I love the fact we're allowed us to have come back for refreshers. It speaks to how it's designed to ensure we succeed."

JOHN C.

ANGEL INVESTING 101

 
"I valued the comprehensive material paired with real-world examples from the Angels 101 class. Plus, the instructor really provided a safe space to ask any (and I mean ANY) question we had and fostered a great group dynamic."

MARIA T.

ANGEL INVESTING 101

Frequently asked questions

Be the First to Know When Class Goes Live

Sign up and we'll keep you updated on when this course opens, as well as send you a spicy bi-weekly news roundup on the course topics we're covering - raising money, angel investing, and building a purpose-driven following.

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