Free 1-Hour Live Mini Class


Negotiating Your Equity Compensation

How to Negotiate a Life-Changing Equity Grant


Taught by Brooke Harley, CEO & Founder of ClassRebel

Learn the foundations and mechanics of equity compensation so that you can secure the highest possible equity grant from your employer on your way into the company. Alternatively, if you are consulting to start-ups, you will be able to negotiate equity grants as compensation instead of cash.


In just 4 years, Jodi and her team have achieved 39m+ in organic monthly reach for their plant-based content, have been acquired by a Swiss vegan food products company, and most recently were part of the team that raised $335m to further grow LIVEKINDLY Collective’s mission.


Attend Free Mini ClassLiva ZOOM on Feb 28, 2022
Book Live Course for $99Attend Live Via ZOOM
Buy On-Demand Course for $99Watch Unlimited Any Time
 

Free 1-Hour Live Mini Class


Negotiating Your Equity Compensation

How to Negotiate a Life-Changing Equity Grant


Taught by Brooke Harley, CEO & Founder of ClassRebel

Join us March, 12-1pm ET! Brooke will teach you “5 Things to Get You 5 Years Ahead” in how to negotiate a life-changing equity grant:


3 Main Types of Equity Grants

3 Reasons Why Companies are incentivized to Grant Equity

3 Reasons Why Equity Compensation Should Matter So Much To You

Employee Stock Option Plans: 15 Key Terms & Basic Mechanics

Equity Compensation Negotiations: Key Asks & Your Negotiating Leverage

In just 4 years, Jodi and her team have achieved 39m+ in organic monthly reach for their plant-based content, have been acquired by a Swiss vegan food products company, and most recently were part of the team that raised $335m to further grow LIVEKINDLY Collective’s mission.


Attend Free Mini ClassLiva ZOOM on Feb 28, 2022
Book Live Course for $99Attend Live Via ZOOM
Buy On-Demand Course for $99Watch Unlimited Any Time

Next class in session:  Oct 24-27, 2022

@ 7-9pm EST
Showtime!

Our courses are relied on by employees from:

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The goal of this course

The goal is to set you up with foundations and mechanics of equity compensation so that you can secure the highest possible equity grant from your employer on your way into the company. Alternatively, if you are consulting to start-ups, you will be able to negotiate equity grants as compensation instead of cash.

Who This Course Is For

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Employees working at Public or Private companies

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Freelancers Wanting Equity as Compensation

 

Featured in The Wall Street Journal

"There’s Another Gender Pay Gap: Stock Options"

"When she sat down to talk to the then-chief financial officer of Lululemon Athletica about a business-development position in 2009, she had already spent four years as a corporate attorney, developing stock-option plans for companies and helping to facilitate mergers and acquisitions alongside investment bankers. So when it came time to negotiate her equity compensation, she knew how to handle the conversation.""I decided, based on my experience, to use whatever negotiating experience and time with him that I could create to just focus on the equity,” says Ms. Harley, adding that she saw more upside to that than negotiating over her base salary. “That would be the life-changing thing at the end of the day,” she says.Continue reading on WSJ.com


Want a sneak peek?

Free 1-hour Fundraising Mini Class

Want to learn the 5 things to put you 5 years ahead in your fundraising game? Sign up to get instant access to our FREE On-Demand Mini Course, where we break it down, all in ONE hour.


Course Outline

Fundraising 101 is an 8-hour course, broken down into four 2-hour segments:

session 1

The Basics


Foundational Concepts: Debt vs Equity, Cap Table, Angel vs VC
Deal Sequencing: basic patterns in early series of fundraising
Key Players in the Venture Ecosystem: Family, Friends, Angels, VC’s, Crowdfunding, Lenders
Key Resources: To build relationships, to stay current in your industry, to learn how to find investors and raise

session 2

Preparing For Your Raise


Tapping Alternative Sources of Capital: Grants, Loans, Crowdfunding, Pre-Sale Campaigns
Founder Mindset: What to expect while raising money
Prep Before You Step: Investor Target List, Pitch Deck, 5-Year Forecast, Data Room
Timeline: The Pitch Process

session 3

Seed Stage Fundraising


Terms of the Convertible Note
Terms of the SAFE
Pro Forma Cap Table: Your tool to predict your equity outcome
The 7 Drivers of Your Financial Outcome

Session 4

Series A Stage Fundraising


Terms of the Priced Round (Convertible Preferred Shares)
Economics vs Control in a Priced Round
How Employee Stock Options Plans Work
Managing Investor Relations & The Exit

Frequently asked questions

Enroll today in the same course relied on by employees from:

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Want to know how to negotiate equity in exchange for consulting?

Sign up to get our guide & checklist.

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Want a sneak peek?

May 11, 12 pm ET - Free 1-hour  Mini Class: Building Your Million Person Movement

Want to learn the 5 things to put you 5 years ahead in achieving 1m+ monthly reach? Sign up and join us!


Register for Free Now

Inspiring People Towards Action: Setting Your Vision, Mission and Core Values

Audience Targeting For Maximum Social Impact

Content Creation Tactics to drive Maximum Movement Reach

Optimizing Content to Be Easily Found on Social Platforms & Search Engines

Key Engagement Tactics & Why They Matter So Much

Taught by someone who's done it

Brooke Harley has seen equity compensation and the negotiation process from all sides. As a junior lawyer, she drafted stock option plans for her firm’s clients. As an employee of Lululemon, she successfully negotiated a major equity grant for herself before the company became a globally recognized brand. As a consultant, she negotiated equity compensation for her services with start-ups including LIVEKINDLY, which was later acquired. She has also negotiated for equity as an investor. And now, as the Founder and CEO of ClassRebel, she structures her own employees’ contracts to include stock options.

In the News

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“New courses aim to level a playing field that currently gives men 4 times the payout.”

Read the full article...

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“Female executives tend to make much less than men from stock-related compensation.”

Read the full article...


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How are female execs closing the gender pay gap?

Listen...

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“Women often don’t know what to ask for, experts say. And companies don’t tell them.”

Read the full article...

What you'll learn

After Negotiating Your Equity Compensation, you will be able to negotiate, with ease:

A significantly increased stock option or RSU grant from your employer;
An option to participate in the company’s Employee Share Purchase Plan (if applicable);
Equity grants as compensation for consulting to start-ups, as an alternative to cash.

Course Outline

Negotiating Your Equity Compensation is an 8-hour course, broken down into four 2-hour segments:

Session 1

Negotiating For Success at Public Company


Why companies offer equity compensation, and why it's so important you pursue it

3 Types of Public Equity Compensation:

  • Employee Stock Option Plans (ESOP),
  • Restricted Stock Units (RSU's) and
  • Employee Share Purchase Plans (ESPP)

Employee Stock Option Plan (ESOP): Mechanics & Valuation

Negotiate Your ESOP offer from 2 angles: # of  options grant and monetary value grant

Session 2

Negotiating for Success at a Public Company (con't)


Restricted Stock Units: Mechanics & Valuation

Negotiate Your RSU offer from 2 angles: # of RSU's granted and monetary value grant 

Employee Share Purchase Plan (ESPP): Mechanics & Valuation

What's Negotiable on Public Equity Grants vs. What Isn't 

 Strategies, Tactics & Checklists to negotiate the highest possible amount of public equity

Session 3

Negotiating for Success at a Private Company


2 Types of Private Equity Compensation: Employee Stock Option Plans (ESOP) and Restricted Stock Units (RSU's)

ESOP: How the Mechanics & Valuation Differ in a Private Company

RSU's: How the Mechanics & Valuation Differ in a Private Company

What's Negotiable on a Private Equity Grants vs. What Isn't 

Strategies, Tactics & Checklists to negotiate the highest possible amount of private equity

Session 4

negotiating For Equity In a Startup as a Consultant


Private Company ESOP: Mechanics & Valuation Review

Key Terms of Your Consulting Agreement & Other Legal Documents Supporting Your Offer

How to Convert Your Contract Value to an Equity Amount

Private Company Valuations For The Purposes of Computing Option Grants

What to Expect on an Acquisition or IPO of your Client


How it works

Sign up for a LIVE or ON-DEMAND course for only $99 and reap the sweet benefits:

Lifetime of live

Come back to LIVE class anytime and free-fresh to cement the material

Always on-demand

Unlimited access to the freshest course videos and LIVE archive

Grow your tribe

Meet other independent thinkers who share your vibe

New courses

Be first in line for new class drops

Frequently asked questions

 
"Class Rebel undercharges and over delivers. I love the fact we're allowed us to have come back for refreshers. It speaks to how it's designed to ensure we succeed."

JOHN C.

ANGEL INVESTING 101

 
"I valued the comprehensive material paired with real-world examples from the Angels 101 class. Plus, the instructor really provided a safe space to ask any (and I mean ANY) question we had and fostered a great group dynamic."

MARIA T.

ANGEL INVESTING 101

Frequently asked questions

Frequently asked questions


Class Schedule

Attend LIVE via Zoom or buy the freshest on-demand course

4 Day Class (2hr Sessions)

Oct 24-27, 2022

7-9pm ET

Dec 19-22, 2022

7-9pm ET

Sign Up. Show Up. 

Attend class LIVE via Zoom or learn on-demand anywhere, anytime.

Book Live Course for $99Attend Live Via ZOOM
Buy On-Demand Course for $99Watch Unlimited Any Time

Don't see a date that works?

Sign up and we'll keep you updated on when this course opens, as well as send you a spicy bi-weekly news roundup on the course topics we're covering - raising money, angel investing, and building a purpose-driven following.

Looking to secure a package of live class spots for your employees, community, or students?