Negotiating Your Equity Compensation
How to Negotiate a Life-Changing Equity Grant
Taught by Brooke Harley, CEO & Founder of ClassRebel
Learn the foundations and mechanics of equity compensation so that you can secure the highest possible equity grant from your employer on your way into the company. Alternatively, if you are consulting to start-ups, you will be able to negotiate equity grants as compensation instead of cash.
Next class in session: Oct 24-27, 2022
@ 7-9pm ESTOur courses are relied on by employees from:






The goal of this course
The goal is to set you up with foundations and mechanics of equity compensation so that you can secure the highest possible equity grant from your employer on your way into the company. Alternatively, if you are consulting to start-ups, you will be able to negotiate equity grants as compensation instead of cash.
Who This Course Is For
Employees working at Public or Private companies
Freelancers Wanting Equity as Compensation
Featured in The Wall Street Journal
"There’s Another Gender Pay Gap: Stock Options"
"When she sat down to talk to the then-chief financial officer of Lululemon Athletica about a business-development position in 2009, she had already spent four years as a corporate attorney, developing stock-option plans for companies and helping to facilitate mergers and acquisitions alongside investment bankers. So when it came time to negotiate her equity compensation, she knew how to handle the conversation.""I decided, based on my experience, to use whatever negotiating experience and time with him that I could create to just focus on the equity,” says Ms. Harley, adding that she saw more upside to that than negotiating over her base salary. “That would be the life-changing thing at the end of the day,” she says.Continue reading on WSJ.com
Taught by someone who's done it
Brooke Harley has seen equity compensation and the negotiation process from all sides. As a junior lawyer, she drafted stock option plans for her firm’s clients. As an employee of Lululemon, she successfully negotiated a major equity grant for herself before the company became a globally recognized brand. As a consultant, she negotiated equity compensation for her services with start-ups including LIVEKINDLY, which was later acquired. She has also negotiated for equity as an investor. And now, as the Founder and CEO of ClassRebel, she structures her own employees’ contracts to include stock options.
In the News

“New courses aim to level a playing field that currently gives men 4 times the payout.”

“Female executives tend to make much less than men from stock-related compensation.”

How are female execs closing the gender pay gap?

“Women often don’t know what to ask for, experts say. And companies don’t tell them.”
What you'll learn
After Negotiating Your Equity Compensation, you will be able to negotiate, with ease:
Course Outline
Negotiating Your Equity Compensation is an 8-hour course, broken down into four 2-hour segments:
Session 1
Negotiating For Success at Public Company
Why companies offer equity compensation, and why it's so important you pursue it
3 Types of Public Equity Compensation:
- Employee Stock Option Plans (ESOP),
- Restricted Stock Units (RSU's) and
- Employee Share Purchase Plans (ESPP)
Employee Stock Option Plan (ESOP): Mechanics & Valuation
Negotiate Your ESOP offer from 2 angles: # of options grant and monetary value grant
Session 2
Negotiating for Success at a Public Company (con't)
Restricted Stock Units: Mechanics & Valuation
Negotiate Your RSU offer from 2 angles: # of RSU's granted and monetary value grant
Employee Share Purchase Plan (ESPP): Mechanics & Valuation
What's Negotiable on Public Equity Grants vs. What Isn't
Strategies, Tactics & Checklists to negotiate the highest possible amount of public equity
Session 3
Negotiating for Success at a Private Company
2 Types of Private Equity Compensation: Employee Stock Option Plans (ESOP) and Restricted Stock Units (RSU's)
ESOP: How the Mechanics & Valuation Differ in a Private Company
RSU's: How the Mechanics & Valuation Differ in a Private Company
What's Negotiable on a Private Equity Grants vs. What Isn't
Strategies, Tactics & Checklists to negotiate the highest possible amount of private equity
Session 4
negotiating For Equity In a Startup as a Consultant
Private Company ESOP: Mechanics & Valuation Review
Key Terms of Your Consulting Agreement & Other Legal Documents Supporting Your Offer
How to Convert Your Contract Value to an Equity Amount
Private Company Valuations For The Purposes of Computing Option Grants
What to Expect on an Acquisition or IPO of your Client
How it works
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Class Schedule
4 Day Class (2hr Sessions)
Oct 24-27, 2022
Dec 19-22, 2022
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